Marketing Week Essay

Being able to target certain people can be tricky sometimes specially if you don’t know what you’re doing or what your target is. You have to be able to sell yourself as well as the product and who better to sell Girl Scout cookies then young girls. The Girl Scouts mainly target the middle and upper class families with kids in the same age group as the girls in the Girl Scout organization. Cookie sales have grown into a major money marketing operation, bringing in over $714 million a year. However, cookie sales have declined one percent each year for the past six years. The Girl Scouts have made several changes to the program that they hope will help spark sales and create cost saving opportunities. The Girl Scout troops will be selling cookie boxes for four dollars apiece, up from the $3. 50 price mandated in 2006. The Girl Scouts will also be asking certain troops to reduce their cookie lineups to six varieties. 2) How well do you think the Girl Scouts succeed in relationship marketing? Examine the different factors on which relationship marketing depends. The top six selling cookies that the Girl Scouts sell are Thin Mints, Do-Si-Dos, Trefoils, Samoa’s, Lemon Chalet Cremes, and, Tagalongs account for about 77 percent of cookie sales, and many attempts to create cookies geared toward specific markets have not fared well in the recent years. The Dulce de leche cookies, based on classic Latin America treats were design to appeal to Hispanic markets as part of the Girl Scouts broader diversity initiatives. However, sales figures did not seem to indicate any particular market preference for that variety. A ‘’diabetic friendly’’ sugar free chocolate ship variety also failed to generate a significant sales boost. While each Girl Scout does not keep the income from her sales troop members see the direct benefits of their efforts these kinds of strategies help reinforce the broader purpose of the cookie program such as teaching girls valuable lessons in marketing and career training. The Girl Scouts specify five essential life skills that the cookie program focuses on developing goal setting, decision making, money, management, people skills, and business ethics. As Councils are shifting their focuses onto better business approaches and skill development, many are hosting sales training seminars. 3) Although some people take away clear benefits from selling Girl Scout cookies, not every Girl Scout is going to go into a marketing career, and many might find the job of cookie selling particularly difficult. Do you think the experience of cookie selling, and more generally the lessons you might learn from this course about marketing and sales, can still be beneficial, especially to someone who might find the activities challenging? The Council of Nassau country, New York brought in professional sales trainer Jeff Goldberg, who teaches the Scouts the same techniques he would use for any other business. Says Goldberg, ‘’ Goal setting, which was the first thing we covered. Is the first thing I cover with any group of sales people, if you don’t have a goal with any group of sales people? If you don’t have a goal, how are you going to get there? The Nassau county council is encouraging all girls to try to sell 100 boxes important sales strategies brainstorming methods and places for selling, self-presentation cues like smiling being polite, and thanking customers (even if they don’t buy anything); and turning around reluctant buyers with questions such as ‘’ what’s your favorite cookie? And’’ Can I get you to buy just one box? The Girl Scouts also emphasized the importance that girls personally do the selling; while parents must company Scouts during sales initiatives and can assist in other ways.

He investigated the case with great care… Essay

This sentence introduces Dr Roylott as a unlawful, therefore he is easily a suspect as his bad history reflects his bad character. It also shows in the story that she did not have a happy life living with her stepfather as he was not a very pleasant man. As a detective he deduces who killed Julia, he works it out by studying all the facts he has got, he asks many questions to uncover more clues and to crack the mystery, â€Å"I believe Mr Holmes you already made up your mind†. This suggests that Sherlock Holmes after gathering the information has decided who is tom blame and knows what to expect, this creates mystery and tension because this again has engaged the reader as if Sherlock has come to a conclusion using the clues and information then they could also solve it, this makes them read on because if they have an answer in mind, they want to read on to find the truth. Helen explains the mysterious death, in such depth; this creates tension because the reader wants to know how all the clues can be linked up to solve the mystery. Sherlock asks questions about the bell rope and the saucer of milk, this creates tensions as it hints to the reader that these clues are somehow have a connection to the mystery as he is interested in these objects for a reason. Doyle builds tensions through Dr Roylott as he is portrayed as the villain from the beginning, as Helen is describing him, â€Å"a series of disgraceful brawls took place†¦ until at last he became the terror of the village†¦ † this sentence creates more tensions as he is represented as the bad character, however the gypsies are also mentioned in the story, there is also a light chance they may be to blame as they are stereotyped as people who are ill mannered and have no respect and also there are many clues linked to the gypsies being the villain, â€Å"Sometimes I have thought that it was merely the wild talk of delirium, sometimes that it may have referred to some band of people. I do not know whether the spotted handkerchiefs which so many of them wear over their heads might have suggested the strange adjectives which she used†. This quote adds mystery as the gypsies also fit the character of the villain, ill mannered, violent and also fit in the clues. Dr Roylott is portrayed also as an unattractive man, â€Å"a large face seared with a thousand wrinkles and marked with every evil passion was turned from one the other of us while his deepset blue eyes and his high thin fleshless nose gave him somewhat the resemblance to a fierce old bird of prey†, this sentence refer to him as ugly, this reflects his behaviour as he has not got the best personality and also is being described to an animal, a prey is associated with fierce and a negative creature. Dr Roylott is shown as such a ferocious person with such bad characteristics, it would be almost as if ‘his character and appearances fitted the crime’, however even if Dr Roylott is the villain, the reader is more engaged to the story as they still have questions unanswered, what is the speckled band? If Dr Roylott killed Julia, what is the reason? , and the most important and infamous question in the story, how was she killed? The resemblance to a fierce old prey is used this makes Dr Roylott look like an evil person as preys are associated and linked with negative feelings and imagery, it also says, â€Å"A thousand wrinkles and marked with every evil passion, burned yellow with the sun†, this description makes him appear old but yet fierce at the same time. It says in the sentence that his face is marked with every evil passion; this may be a hint from Doyle as only as an evil person would carry out such an evil act. The description affects the reader as he is portrayed as a stereotypical villain throughout the story. This creates tension and mystery as he is revealed as such a violent and aggressive man, there is a fear towards him as he has an ‘uncontrollable temper’ which is shown throughout the story, and this causes the reader to be uncomfortable as he is still on the loose and therefore could easily harm Helen. Doyle uses language to create mystery and tension through the story by Sherlock asking questions, which make the reader think how the questions are relevant to the mystery. â€Å"Was your sister dressed? † this creates tension as the readers mind will immediately start wondering how this question will makes Holmes any closer to solving the mystery. Doyle also creates tension in this quote, â€Å"and what conclusion did the coroner come to? † He investigated the case with great care†¦ † this creates mystery as even the coroner found the death as a mystery, this makes the reader have hope in Holmes to find out and succeed, also this quote continues by saying all entrances to Julia’s room was locked or shut therefore her death must have been caused by something or someone in her room, but the mystery still remains, what got in to her room and how it entered the room? In the story gypsies play a part, were there gypsies in the plantation at this time? This quote shows that there is a small possibility the gypsies could be to blame, as they have an infamous character and attitude throughout the Victorian times and the story. Also the title ‘the adventure of the speckled band’ and how could this relate to the mystery. Holmes figured out that Dr Roylott is also violent towards Helen, â€Å"Five little livid spots the marks of four fingers and a thumb were printed upon the white wrist† this shows Helen is trying not to reveal Dr Roylott as a bad person, this may show that maybe in her mind Julia may know inside her that her step father is to blame however does not want to face the facts that he fits the perfect villain. Also the people Dr Roylott gets along with are the gypsies, this may show the reader his personality as he gets along with low class, bad mannered people, this may reflect his character. â€Å"he had no friends at all save the wandering gypsies†, quote shows that he is unpleasant to anyone either, he gets along with gypsies , gypsies re associated with ill mannered and rude behaviour and have got a bad label in society in the Victorian time and in the modern day society. Doyle adds repetition on the clues as it adds emphasis also he may use repetition to give the reader that the clue he is repeating has an importance to the story. He repeats to Helen the importance of how he needs to know the full details. Helen’s speech includes a variety of descriptive writing. â€Å"there burst forth the wild scream of a terrified women,† this quote adds tension as Julia screamed before her death therefore something must have caused her to scream. â€Å"I seemed to hear a low whistle†, this quote adds tension as the reader has no clue what this whistle could be but is definitely linked to the mystery, an also the metal clanging sound causes tension as the reader cannot suspect how the noises intervene with the death. â€Å"Her face blanched with terror, her hands groping for help†, in this sentence it uses a sense of imagery as you can imagine what state Julia is in, and the tension gets built as the reader is eager to find out how did she end up in such a dreadful state. â€Å"She stabbed her finger into the air in the direction of the doctor’s room†, this sentence is a big clue that her death is obviously related to Dr Roylott’s room or she would never have pointed towards his room. When Dr Roylott is inspecting the room, this has a great importance to the story as this part of the story slowly unveils the important clues to solve the mystery. When Holmes is inspecting the room he finds out about the ventilator and wonders if this links with Julia’s death. He works out that Dr Roylott has a cheetah living in his room as there is a saucer of milk and a leash. The part of the story where the reader fears fro Helen is when she returns home after visiting Sherlock Holmes, the reader is informed about Dr Roylott’s anger and are worried what Dr Roylott may do to Helen when she returns home. Towards the end of the story the mystery is solved, Dr Roylott had been training the deadliest snake in India to climb through the ventilator and to return when hearing a whistling noise. The speckled band relates to the snake as the snake had a ‘particular yellow band with brownish speckles’. At the end of the story the reader feels relieved that Dr Roylott has been caught and also that he is dead, so he cannot cause any more trouble to anyone the villagers or any more distress to Helen. This is a typical ending as the villain is caught and is dead, therefore cannot continue to cause any more misery.He investigated the case with great care†¦Thahmeena Miah English Miss Limb Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Arthur Conan Doyle section.

Random acts of kindness Essay

I believe in random acts of kindness. The smallest things that can make you smile. I believe that if you do something nice for someone, they will take that act of kindness and spread it out to people they come across throughout their day. It’s the smallest things that make the biggest differences. For example, holding the door for someone who has their hands full or smiling at a stranger as they pass by. It’s these little things that let people know someone cares. This belief is not based on one significant personal experience, but a few of them that I have experienced throughout my life. Not one individual experience was what I call â€Å"life changing† but looking back at the ones that I can remember, I can easily say that they were. I remember one day last year when I was a counselor in training at my summer camp, and not having the greatest day. Nothing specific was wrong, but everyone has those days where everything just seems to go wrong. Well I went to bed that night and there was a bouquet of tissue paper flowers and a note that said â€Å"I hope this brightens your day!† I still do not know who left them on my bed, but it doesn’t matter. It’s the thought that counts. One of my favorite personal experiences was when I was visiting the University of Miami. It was pouring rain, and we were on the campus tour. To get from one building to the next, we had to cross into the rain, and right there, there was a student standing with a bunch of umbrellas. Anyone who did not have their own umbrella was then given one by this student. The umbrellas were stamped with a logo and the words â€Å"random acts of kindness†. There was another student stationed at the other building, who was collecting the umbrellas and passing them out to people traveling in the opposite direction. A gesture as simple as this has the power to make somebody’s day brighter. I can also recall numerous times when a stranger has held a door for me, or I for them. Something that I have always wanted to do, but have not had the chance yet is while in the drive though line, pay an extra $5 for the person behind you. I have seen this on TV and it is an extremely nice gesture to do for someone you have most likely never spoken to before. As I said earlier, it’s the smallest things that make the biggest impacts in people’s lives. So here is my challenge to you. Today, before you go to bed, do a random act of kindness. It can be to someone you know or someone who is a complete stranger, but it has to be random. And I’ll bet that before you go to bed, you will receive a random act of kindness in return.

Project2 (Global Issues in Business and Economics ) Essay

Project2 (Global Issues in Business and Economics ) - Essay Example The company designs its operation in such a way that it provides great support to its pricing strategy. Actually it is found that in case of easyCar operation strategy and designing of processes are aligned with business strategy of the company. Its prime business strategy is to attract customer by offering low price and in order to support this strategy it designs its operation accordingly. For example, it is found that while in cases traditional car rental companies prime locations are situated within the airport complex of all major airports, the secondary and the nearby prime locations of easyCar are situated near train or bus stations where economic travelers are frequently found and where rent are used to be quite low. Not only that, easyCar also does not choose its location within airport complex, given its high cost nature, instead it selects nearby areas of airport for its location and thus can offer lower price compared to traditional car rental companies. ( Cateora and Gra ham, 2007; Saraswat, Nahar, and Karki, 2009) Unlike other traditional companies who focus on building larger and beautifully decorated facilities, often allowing customers to drive unlimited miles, and arranging a wide rage of cars within the fleet, easyCar generally build small and simple facilities in order to keep its cost at a low level. Not only that, it also provides one type of car per site as a result of which maintenance becomes much easier and customer service staff find it much easier to achieve very high rate of utilization as each car can be substituted for the other. easyCar also does not allow unlimited driving which play a major role in keeping costs at low level. ( Cateora and Graham, 2007; Saraswat, Nahar, and Karki, 2009) Customers use to have a very high involvement in the process in case of easyCar in the sense that before returning the car customers are asked to do a certain jobs like making a print out of the service contract bringing this to the company by th eir own, re-fill the car and cleaning it in order to bring it to ready-to-rent condition. All these lower the costs of easyCar. Not only that during the entire booking process this company extensively substitute people by technology in order to reduce labor costs. ( Cateora and Graham, 2007; Saraswat, Nahar, and Karki, 2009) The product/service in the global competitive market: The car rental industry has become very much attractive to the residents and businesses of Europe and America. Although, in less developed economies of Asia and Africa, the product or service has still not achieved a very prominent place in the transportation field, it has potential to become popular in these nation as well in near future for a number of factors. More and more market players will start to operate on a global platform. Actually, this industry offers the buyers of its products a sustainable and reasonably priced access to road transportation. Apart from this, this car rental industry also provi des an opportunity of having an early access to the trials of large varieties of low-carbon means of transport. Not only the residents and business houses, but also the tourists are increasingly becoming dependent on the car rental industry of Europe for their entire traveling schedule. easyCar is a viable competitor to taxis, buses and trains. The major reason that has made a tough competitor to buses, taxis and trains is its operational

Simulation of low vision Essay Example | Topics and Well Written Essays - 1000 words

Simulation of low vision - Essay Example Visual performance may be affected. A person with low vision can use her reduced vision for learning about the world and for planning and doing tasks that need vision† (Low Vision, 2008). The IDEA Amendments of 1997 have yet another definition. They define children with visual impairment as those who have â€Å"visual impairments which even with correction, adversely effects†¦ educational performance.† 1. Generalization of skills: Many students with visual impairments may exhibit difficulty transferring skills acquired in one context to anther. It is important that instruction takes place in natural contexts and at appropriate times so the students internalizes meaning to the task. 2. Concrete versus abstracts learning: some students with visual impairments require hands-on learning experiences through their educational program in order to make sense of concepts and strategies for instructions that are more abstract. Often, the only way that students can learn new skills is through repetitive learning. For example, students who have visual impairments and exhibit cognitive delays may be taught a specific route to the cafeteria. Any change in route may confuse the student. 3. Attention span and distractibility: when initiating instructional programs for students who have visual impairments and other disabilities, the teacher must determine how long a student can attend to a specific task with and without supervision. Also, the environment is an influence on the student’s ability to stay on task and to maintain appropriate behavior. Many students with visual impairments are distracted by loud noises. Examples include the hum of fluorescent lights, a visually cultured classroom, and verbal communication by others in the same environment. They require auditory, tactical, or visual cues to anticipate the transition from one activity to the next. 4. Auditory versus visual learning: most students with visual impairments

Opportunity Cost of Going to College, Marginal Analysis Essay

Opportunity Cost of Going to College, Marginal Analysis - Essay Example This research will begin with the statement that opportunity cost in economic terms is the cost of forgoing or sacrificing the consumption of one commodity or service in order to consume and derive utility from any other service or commodity. For computing opportunity cost of any commodity one has to take into account the next best substitute that has to be forgone or sacrificed. Under economies we generally compute opportunity cost in monetary terms. Considering the opportunity cost of going to college the next best alternative that can be sacrificed is the salary that an individual can get if he instead chooses a full time job. Such compromises are made each year. If the overall degree course the individual loses an annual salary of $80,000 in the three or four years. The commodities and services of opportunity cost for attending college are listed below: Monetary cost of college: Attending college require a minimum amount that has to be spent on food, clothing. Transportation costs: The student has to spend some amount of money each for attending. For the travelling expenses opportunity costs does not remain same and fluctuates frequently. This is because the student might choose not to attend college someday or he may choose to attend extra days than he usually does due to some extra class or some particular college meeting. Income through sports: If the student is an athlete he may earn huge through various tournaments. But such a job mostly requires the sportsman to travel a lot. In that case he may have to give up college. Clearly he has to choose between attending college and becoming a professional sportsperson (Gwartney, Stroup, Sobel and McPherson, 2009, p.29). Students dependent on parents: All the students attending college do not have to earn for their expenses. Sometimes students are dependent on their parents who take the responsibility of paying for all of their son’s or daughter’s expenses. In that case opportunity cost may be counted as zero (Gwartney, Stroup, Sobel and McPherson, 2009, p.29). Income in entertainment industries: Students who work as entertainers or pursue any other work in the entertainment industry have to spend a lot of time in the shoots or they may also have to travel abroad quite often. In that case too they have to choose between college and their work (Gwartney, Stroup, Sobel and McPherson, 2009, p.29). Missing T.V. shows: Attending college and pursuing a degree course also requires a student to study harder and appear for examinations. Thus in this respect the student would have less time for television and his favorite shows. In some cases while studying for college exams he might also have to miss out a big soccer match. Less leisure time: Attending college and then going for part time jobs- in this day to day busy schedule the student may not have any time left for leisure or spare time. Hence for attending college the student has to sacrifice leisure or any other activity that he used to perform during spare time. Higher Education: Attending colleges the student gets a professional degree. This may help the individual to earn higher income once he finishes college education than what he can earn currently by leaving college. 2. Marginal Analysis Decision taken on a margin Marginal analysis is a very important concept under microeconomics leading to efficient allocation of resources (McGuigan, Moyer and Harris, 2011, p.41). ‘Decision taken on a margin’ refers mainly to economic decisions. Alterations on the available amount of resources lead to such marginal decisions. It may be similar to decision making as simple as spending hours or money. Such decisions are assume to yield better output for a number of reasons. Firstly the decisions are made with full information on resources and shortages. Preferences and indifferences of an individual are also taken into account while making decisions. The involvement of analysis helps

Brand Jordan Essay Example | Topics and Well Written Essays - 1250 words

Brand Jordan - Essay Example Evidently, the five key attributes to Jordan could be listed as great athlete, ultra-competitive champion, well-known African-American, Handsome guy, and fascinating spokesman (‘Case Study’). The leading attribute will be the one that creates a perceptual label within a person’s mind and drags his attentions on encountering the particular personal brand. The leading attribute behind the Brand Jordan was ‘the greatest basketball player of all time’. 2. Team Jordan candidates and the brand attributes One of the candidates suggested for the Brand Jordan with so much popularity was the eminent soccer player David Beckham. He started his career from becoming a winning soccer player at the age of 14 and later was known for his youth empowerment and training programs. Brand Jordan considered Beckham to sustain the reputation of the brand as his career portrayed numerous achievements, like having a free-kick technique named after him, which could drag the att ention of customers. Besides he has been at his best with the Manchester United. Signing with Beckham would be a good start for entering the world of soccer. However, he was in his mid thirties and would be approaching the end of his career soon. Jamie Foxx was at his all time high popularity in 2006. He was an American Academy Award winning actor and a Grammy Award nominated singer and comedian. His noticeable personal attributes were attractive, athletic African-American, and good fit for the lifestyle products. However, Larry Miller, president of Brand Jordan had a second thought whether signing Foxx in a low-profile endorsement would be profitable or would detract from the brand. Another candidate for the team was a professional golfer from Hawaii, Michelle Wie, a 6-feet woman successfully driving back majority of professional women golfers. Wie had a seemingly limitless potential while commonly comparing with the Tiger Woods and Sorenstam. Wie has been eminent in her career and was an incredible athlete, but that was not all enough to decide that whether golf was the right starting point for the Brand Jordan to reach out to women. Chinese market was an important factor for the expansion of the Brand Jordan, and a best way to promote the brand over the China market was signing Liu Xiang, a 22 years old Chinese athlete who was best known for winning the 110 meters hurdles at his first IAAF Grand Prix in Lausanne. His popularity was further increased when he tied the world record of 12.91 seconds of Colin Jackson, a first time achievement of a non-African descent. Another advantage was that this endorsement would diminish the value of rival Reebok’s market. Though the Xiang has been considered the superstar in his home country in whose market the brand had a bright future, which was not all enough to get into a contract with the athlete. A big concern on selecting Xiang was about the Chinese government’s endorsement with him on a cigarette bran d. 3. Importance of celebrity endorsement Obviously, celebrity endorsements have been identified and accepted by the firms as it has direct results that influences the brand the company is trying to send through a person in a way that the customers experience a sense of similarity with the brand. Brand Jordan felt that the celebrity endorsement would be an important factor as the consumers tend more to conceive information from a celebrity whom they know than a person they do not. Besides, the celebrity has the ability to transfer their eminent and